About Fantastic Fanatics

The concept was created by Danny Cowie and Barry Munro in late 2018. The simple aim was, and still is to help sports clubs and similar organisations to seamlessly increase their income.

Our technology allows sports fans to register their everyday debit and credit cards and when fans use them to pay at our in-store or online partners, a commission is generated and allocated to their chosen club.

The white label version of the platform was launched in Q1 2019 and since then, over 1,000 grass-roots clubs from across the UK have signed up, not to mention over 1,000 partners in retail, leisure and hospitality.

The next phase of the journey saw bespoke branded versions of the platform created and these are now in very high demand with professional sports clubs. Professional clubs are launching with us every single month and their Premium Club Portals (PCP) integrate with the club’s communications, partners and brand.

There is no cost to the club, no cost to the fans / members and for partners, only a commission on actual sales generated. Fans receive weekly deals and discounts from our army of partners and gain rewards as they shop. Fantastic Fanatics is a multi-sided platform with clubs, fans and partners all seeing the benefits. 

We wanted to create something that is slick, unique and scalable with the ambition of being the ‘go to’ sports fundraising platform in the UK, with a view internationalise the platform in the near future.


Meet the team

danny - managing director


Managing Director


Operations Director


Business Development Manager

hayleigh - media & marketing


Media & Marketing



Sports business development manager